Measuring Success: Key Metrics to Track for Your Website, SEO, and Ad Campaigns
Angle: Explain important metrics (traffic, bounce rate, conversion rate, keyword rankings, click-through rate, cost per acquisition) and why tracking them is vital for understanding performance and making improvements. Why it’s useful: Demonstrates a data-driven approach and educates clients on how you measure the success of your work.
Facebook & Instagram Ads: Reaching Your Ideal Customers Where They Spend Their Time
Stop Wasting Money! How Professional Google Ads Management Maximises Your ROI
Angle: Focus on the benefits of expert management – better keyword targeting, optimised bids, compelling ad copy, landing page optimisation, negative keywords, performance tracking – leading to less wasted spend and more conversions. Why it’s useful: Directly promotes your Ads Management service by highlighting the value and cost-effectiveness of hiring experts.
Getting Started with Google Ads: A Beginner’s Guide for UK Businesses
Angle: Explain the basics of Google Ads (keywords, ad groups, bidding, quality score) in an accessible way, highlighting the potential but also the complexity (positioning your management service as valuable). Why it’s useful: Attracts businesses considering PPC and educates them on the fundamentals.
Google Ads vs. SEO: Which is Right for Driving Traffic to Your New Website (or Both?)
Angle: Compare the immediate impact of PPC with the long-term organic growth of SEO, discussing pros, cons, costs, and how they can work together synergistically. Why it’s useful: Helps clients understand different traffic generation strategies and when to use them.
Content is King, SEO is Queen: How Blogging Boosts Your Website’s Search Rankings
Angle: Explain how consistent, high-quality blog content helps target keywords, attracts links, keeps the site fresh, and engages users – all positive signals for Google. Why it’s useful: Connects content creation (which you might offer) directly to tangible SEO benefits.
On-Page vs. Off-Page SEO: Understanding the Building Blocks of Search Ranking Success
Angle: Explain the difference between optimising elements on the website (content, keywords, technical aspects) and factors off the website (backlinks, brand mentions). Why it’s useful: Demystifies SEO jargon and explains the comprehensive nature of effective SEO strategies.
Local SEO Power-Up: How to Get Your UK Business Found by Customers Nearby
Angle: Focus on strategies crucial for businesses serving specific geographic areas (Google Business Profile optimisation, local keywords, citations, local link building). Why it’s useful: Highly relevant for many SMEs and demonstrates expertise in a critical SEO niche.
What is SEO and Why Does My UK Business Website Desperately Need It?
Angle: A foundational piece explaining SEO in simple terms – how search engines work, the benefits of ranking higher (visibility, traffic, leads), and why it’s a long-term investment. Why it’s useful: Educates beginners and reinforces the importance of SEO as part of a website project.
Secure & Seamless: Why Payment Gateway Integration is Critical for Your E-commerce Trustworthiness
Angle: Explain the importance of secure payment processing (Stripe, PayPal, etc.) and a smooth checkout flow for building customer confidence and reducing cart abandonment. Why it’s useful: Addresses a key aspect of e-commerce success and highlights your technical capabilities.