Local SEO is all about getting your business found by customers near you. It’s the magic behind those “near me” searches and map results that pop up when someone’s looking for a local shop, restaurant, or service provider. For businesses with a physical location, local SEO is essential for driving foot traffic and attracting nearby customers.
How does it work? It involves optimising your online presence to appear higher in local search results. This includes claiming and optimising your Google My Business profile, building local citations (listings on relevant directories), and ensuring your website is properly structured with location-specific keywords. With a strong local SEO strategy, you can put your business on the map – literally!