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UI/UX design is the process of creating digital products and services that are both user-friendly and aesthetically pleasing. It’s about understanding how people interact with technology and designing interfaces that are intuitive, efficient, and enjoyable to use.

Think of it like this:

Why is UI/UX Design Important?

Good UI/UX design leads to:

UI/UX design is about creating digital experiences that are both effective and enjoyable, ultimately leading to happy users and a successful product.